Letting Go to Let New in Again

If there was a theme for me for 2017, it would be letting go to let new in again. Can you relate? After 26 years of living in Atlanta, GA, I recently moved to Richmond, VA, to begin a new season in my life. I have been here a month and a half, and while...

Transform Your Lead into True Gold

Lately I have been thinking about what it means to truly create alchemy and transform the “lead” of our lives into “gold.” There’s seems to be “lead” everywhere, especially lately. Some things are truly toxic and need to be burned away and let go from our lives. While...

How Design Helps You Navigate Life

One of the most important roles of design, in branding and marketing materials, is helping the viewer navigate information. By highlighting things in a certain way, design creates a hierarchy for the viewer be able to receive the information in order of what is...

Good Design Gets to the True Essence

I love design. I am fascinated by it. With my background in corporate design and art, I’ve had the chance to really experience what good design does for a specific purpose. In marketing, the purpose of design is to communicate information, and to do it in a compelling...