One of the most important roles of design, in branding and marketing materials, is helping the viewer navigate information. By highlighting things in a certain way, design creates a hierarchy for the viewer be able to receive the information in order of what is...
I love design. I am fascinated by it. With my background in corporate design and art, I’ve had the chance to really experience what good design does for a specific purpose. In marketing, the purpose of design is to communicate information, and to do it in a compelling...
